Sunday

Making a Search Engine Difference

Search Engine Results Improvements - Changes for Good

About a year and a half ago, I was looking for information on B2B Internet marketing and not finding very good content. In fact most of the sites in the search results for B2B or even B2C for that matter were nothing but a bunch of directories involved in trickery with very little content.

Today those results have changed significantly through hard work by individuals, improvements in search engine algorithms, and time. Still there is more to be done.

There are some excellent websites that have good information for marketing and advertising to businesses or consumers. Even government .gov and educational .edu websites have detailed information related to Consumer-to-consumer, Business-to-consume, or Business-to-business Internet marketing and advertising nationally or internationally.

In the world on the Internet things change quickly. A business must learn to adapt to these changes in the market place. For example: Email marketing and newsletter publishing was a big source for lead generation in the early 2000s but that is somewhat diminished today as most companies and individual consumer Email boxes are polluted by Spam attacks.

New technology is continually making strides into the world of B2B and B2C marketing. For example: As more people become adapt at using RSS XML feeds for information gathering or news updates this will become a prime source for marketing and advertising, and direct selling through site feeds. This technology will become more accepted by consumers as they can receive information and read it whenever they want without the threat of having their privacy violated by companies sharing email addresses or personal information.

Advertising certainly has changed the way B2B and B2C can operate today. With search engines providing the means to target customers through targeted keyword advertising, this has changed the landscape of how businesses need to operate online. Companies are beginning to budget for this type of online promotion since studies are showing more individuals are spending time on the Web. Individuals that have been on the Web for longer periods are spending considerably more time Online and less time watching Television or reading Newspapers.

Search engines have recognized this advertising trend for a long time and are continually improving their products for business and consumer use. In fact at least one search engine has beta testing going on to incorporate ads into RSS XML site feeds. This is a natural union for both ads and site feeds to automatically serve targeted advertisements to readers.

Internet marketing and online advertising will continue to make a difference for businesses taking advantage of the tools at hand.

Professional Web Services, Internet marketing, Online advertising, and ebusiness services.

Tuesday

The Internet Equalizer Story

by: James A. Warholic

As the Internet continues to evolve so do how B2B and B2C operate with the new generation of marketing tools.

It wasn't until the "world wide web" really came into existence that the terms B2B and B2C took off. B2B or "business to business" and B2C or "business to consumer" have always been around but with the advent of ebusiness or ecommerce which typically means conducting business online has created a whole new realm for selling and advertising products and services.

The radio and television media and to a lesser extent print media was instrumental in the driving force for advertising to consumers or other businesses in the later part of the twentieth century. In the twenty-first century we have a new global media force that is still greatly evolving from with-in and with-out. Everyday new websites come into existence from corporations displaying their company operations to individuals with something to say. People internationally are changing their habits and are spending significantly more time online doing research, staying abreast of current events, conducting business, transferring of information from point A to B, or a large segment of the new generation involved with online game play. All of these activities have reduced the amount of time people spend with the old media outlets.

Many of the larger B2B and B2C companies have grabbed a hold of the changes taking place and have strengthened their market presence. Other smaller firms have not taken advantage of the great equalizer that is the Internet. Many small to medium firms hire sales people and spend thousands of dollars monthly in salaries and benefits while giving very little thought to Online advertising or Internet marketing services as a means of generating quality leads and sales. Some of these actually have budgets for print marketing and advertising in magazines and newspapers but nothing set aside for online advertising or internet marketing. Their idea of a website presence is pay someone a one-time charge to put a fancy website together and nothing more is required to increase sales or improve their brand.

Taking advantage of the Internet

Small business to medium size organizations certainly need to have an online website presence but with the understanding that a web site needs to have a "life." Just like a company continues to grow and change so to must the website. This can be used as an extension of the sales and marketing arm of a company. It can also be used in conjugation with the engineering side of many B2B companies for the purpose of content management between individuals or groups, in tracking changes in P2P "peer to peer" environments, or Web Apps (Web Applications).

Many in the B2C world can also take advantage of new technologies such as Web conferencing, streaming multimedia, Wireless Web Mail, Pod casting, and other Web applications such as virtual assistants to automatically answer questions.

As the Net continues to grow so to do the sales, marketing, and advertising tools at the disposal of companies to improve their market position. Sure, the big companies hire employees to manage and create content for their web sites but small firms can also have a major impact in their market segment to really stand out and be heard. There is a commitment of time and work required to continually improve your market presence but it can be well worth it for the results.

If you are interested in learning more about the Internet marketing services that Professional Web Services, Inc. can bring to the table to promote your company online contact us today.

Targeted Ebusiness Internet Marketing And Online Advertising

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