Maybe there is room for a number of different Search Engines.
Much has been made by the online Search Engine News Reporters in comparing the results of Yahoo! and MSN to Google. Google certainly does have a following of faithful users that trust their brand, but suppose for a second that instead of comparing results we look instead at what new and unique content could be provided by various search engines on the Net.
From a marketing standpoint, Yahoo! and MSN Search would do much better if instead of trying to look like the Google results, they started promoting themselves with a completely different set of search engine results pages (SERP). Instead of imitating others and in essence spitting out the same old content, it would be much better for Yahoo and MSN to think "Inside the Box" instead of "Outside the Box"
How could this benefit the Yahoo! Search or MSN Search brand?
First off, if I am a faithful user of any particular search engine and am doing online research why would I want to go to another site to see the same results? Now, on the other hand if there were completely new sets of different SERPs then that would give me a whole new World Wide Web that I might not be familiar with.
Another idea that might sound outlandish at first would be for a search company to have two different and unique feeds at the very same time. Each could be built with a unique algorithm and allow a button for search one or search two.
If an advertising campaign was done in such a way to say: "Looking for New Results? Find it at MSN Search on the Inside of our Boxes", imagine the possibilities.
Benefiting the Consumer User
Competition is what drives the market place. Not everyone likes the taste of the same Colas. Having more choices is certainly good for the consumer. It would have the added benefit of making it much more difficult for the spammers if they had to divide their attention to more than one search enterprise company. This would certainly improve the results for consumers.
B2B, B2C, and C2C Boxes
Since we have been talking about search boxes, how about Business-to-business, Business-to-consumer, and Consumer-to-consumer Business Category selection boxes all from the same Search Engine. Certainly the more advanced users do use the advanced search features, specifying or excluding certain keywords, but by having pre-assigned buttons it would make it very easy for users. Most websites fall into one, two, or all three of the B2B, B2C, and C2C categories. By establishing some sort of basis for all websites, could potentially divide and categorize most sites into these three groupings. This could be very beneficial for commerce, sales, and Consumers of all three business types.
Setting Your B2B, B2C, & C2C Business Apart
A free LESSON for ALL to remember ... ATTENTION: 1, 2, and 3. Internet marketing services.